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Brandforce by Spoke

Make your brand worth remembering.

People remember how you made them feel. We design premium branded pieces that make that feeling last.

Start the conversation
Hands hold up a printed gift box with "Your brand here" in the corner, reading "Supporting growers for 20 years. Thanks for making the switch."
Christmas 2026

Christmas gifting for your team.

Gifts for your RSE workers, staff and growers, in three price brackets.

See the Christmas lookbook

Pens run dry. Notepads get binned. Your brand gets forgotten.

Most businesses mark their big occasions (a handover, a promotion, a field day) with something generic. We design pieces people keep, that remind them why they chose you.

We start with your customer, not a catalogue.

Every time your brand meets a customer or your team is a touchpoint. People remember how it made them feel. Before we design anything, we ask you three questions.

  1. What creates the moment?

    A handover, a first day, a field day, a job done.

  2. How should your customer feel?

    Quality. Looked after. Worth remembering. The piece has to prove it, not just say it.

  3. What should they do next?

    Every piece is designed for one of five actions.

  • Buy

    Order, upgrade or come back for more.

  • Refer

    Recommend you to a mate.

  • Stay

    Stick with you, not switch.

  • Show

    Wear it and use it where others see.

  • Act

    Change a habit, like working safely.

If it doesn't give people a reason to act, we don't make it.

Illustrative examples

A machinery handover, done properly.

The touchpoint
A customer gets a delivery of a new machine.
The piece
A premium branded chilly bin and insulated drink bottle, personalised with the owner's name.
The placement
In the cab at handover, introduced by the salesperson, with a referral card inside for “when your neighbour asks.”
Feel
“I chose well, they look after me.”
Do
Book their first service with the dealer, and recommend the dealer to a neighbour.

These are examples of how the method works, not client projects.

A grey-green soft chilly bin with a leather patch, a matching insulated drink bottle and a blank card on the seat of a tractor cab, with paddocks outside.
Illustrative examples

A gift with purchase that sells.

The touchpoint
A farmer at the counter of a rural store, weighing up whether to buy a new chainsaw.
The piece
A premium branded drink bottle and cap, boxed as a gift.
The placement
Stacked on the counter next to the chainsaws: buy a chainsaw and get a free branded drink bottle and cap.
Feel
“I get more bang for my buck. I better buy it while the deal lasts.”
Do
Buy today instead of putting it off or shopping around.

These are examples of how the method works, not client projects.

A rural store counter with a chainsaw, boxed chainsaws and a sign reading "This month only. Purchase a chainsaw and get a free branded bottle and cap", beside a green branded drink bottle and cap.
Illustrative examples

A Christmas thank-you your team actually uses.

The touchpoint
The end of a long season, at Christmas.
The piece
A premium branded bucket hat and beanie, in a gift bag with each person’s name on it.
The placement
Handed out by the manager at the end-of-season barbecue, with a handwritten note.
Feel
“They noticed what I put in this year.”
Do
Come back next season, and wear it proudly around town.

These are examples of how the method works, not client projects.

Green Christmas gift bags tied with festive ribbon, each labelled with a staff member’s name, holding a bucket hat and a knitted beanie.

Two ways to work with us.

A smiling farmer in a waxed jacket leans on a gate beside a branded gift box, with a horse and paddocks behind her.
For promotions and gifting

Value-added giveaways

Giveaways people actually want.

A gift with purchase that makes your promotion worth taking up. A thank-you that makes your staff or growers feel valued, like a Christmas gift. Either way, it only works if people want it: cheap gear gets binned and makes your brand look cheap.

What's different

  • Designed around what you want to happen, whether that's a sale or a thank-you.
  • Quality that matches your brand, not the cheapest unit price.
  • Packaged to feel like a gift, not a freebie.
  • Made to last, so your brand keeps working long after it’s handed over.
Plan a giveaway
An example Spoke Brandstore: a Spoke banner reading "Branded Merchandise Store" above Spoke-branded products, including a hoodie, laptop sleeve, drink bottle and bucket hat.
For teams, stores and dealer networks

Brandstore

Your branded range, looked after.

Got several stores, branches or dealers? We manage your branded merchandise in one place, so everyone gets the same quality and nobody has to chase it. We design the range, look after the stock and handle reorders.

What's included

  • A range curated to your brand and your touchpoints.
  • Consistent quality and branding, every order.
  • Stock and reorders managed for you.
  • Regular reviews of what's working.
Set up a Brandstore

Is Brandforce right for you?

A good fit if

  • You run promotions, field days or customer handovers and want them to count.
  • You have several stores, branches or dealers who all need branded gear.
  • You see branded product as an investment in your brand, not a line item.

Probably not if

  • You're after the lowest price per unit.
  • Brand investment isn't a priority for you.
Ed, who leads Brandforce at Spoke.
Who you'll work with

Meet Ed.

“We’re not a pens and pads company. We start with what you want your customer to do, then make something worth keeping.”

Backed by Spoke's sourcing and operations team.

Common questions

Questions about Brandforce.

How is this different from promo merchandise?

Promo suppliers start with a catalogue. We start with your customer and what you want to happen, then design pieces good enough that people keep them.

What's the difference between a giveaway and a Brandstore?

A giveaway is a one-off project: a gift with purchase for a promotion, or a thank-you gift for your staff or customers. A Brandstore is ongoing: we curate and manage your branded range so it’s always ready when you need it.

Is there a cost to get started?

No. The first conversation is free. We'll look at your touchpoints together and tell you honestly whether we can help.

What's a touchpoint?

Any time your brand meets a customer or team member, like a handover, a promotion or a first day.

Can you make something completely custom?

Yes. We design pieces from scratch and have them factory-made, as well as working with premium brands.

Can we see samples first?

Yes, before anything goes into production.

Is this the same team as Spoke workwear?

Yes. Brandforce is Spoke's branded products division.

Let's talk about your brand.

Our first conversation isn't about products. It's about how you run your promotions, where your brand meets your customers, and what you want to happen next.

Start the conversation